Case Studies

Track your runs, bodyweight training sessions, and other fitness.

Industry: Health & Fitness
Services: Sports activity, body weight, count steps while running or walking.

About Run Wild App

Maintaining fitness in today’s busy schedule can be very tough. People often get exhausted by their work and avoid their physical health. Many people also lack the resources and accurate information that they need for their everyday workout routine. In addition, in today’s era, not everyone has the time to go to the gym or take the help of a gym trainer.

Therefore, the Run Wild app was introduced, keeping all these things in mind. Everyone from anywhere can use this app. It is a non-profit charity event managed by Leading Edge Physiotherapy. This app helps its users remain healthy and fit and contributes all its revenue to the Zebra Child Protection Centre, the St. Albert Seniors Association, and the St. Albert Sturgeon Hospice Association.

To make it more interesting, developers have designed the app to experience real-life running or to walk. After installation, the app asks for a bunch of information about its user’s health, like height, body weight, age, etc. It constantly tracks the user’s calorie usage by counting the number of steps they have taken while walking or running and suggests the measures they should take.

How does the app help people to remain fit?

Run Wild is available for both IOS and Android users. After installing the app on respective devices, any information about the user’s health is collected, such as the user’s age, body weight, height, working schedule, etc. After that, it puts the data into a specific algorithm to obtain the future health data of the user. And the inbuilt smart device sensor helps the app track step counts while running and walking. Accordingly, it gives a result telling the calories burnt per round of walk or run. Users have to update their health information in the app from time to time for further updates. Run Wild tells its users why and how to remain fit.

Run Wild Matters

The Run Wild app is different from any other fitness apps that are currently present in the market. Not only does it help the user to keep them fit, but it also comes up with a few challenge bonuses periodically to keep the users engaged and make the health process fun. After the sign-in process, the new user will be connected with a massive running and walking community. Run Wild also connects users worldwide to provide them with the company of their favorite people while walking.

A question that comes to users’ minds very often is that they are charged to use the application in the form of subscriptions, but that’s not true. The application is free of cost and does not charge its users a single penny. All a person needs to use the application is a mobile phone and a good internet connection.

The Mara Fun WildOnes feature lets users participate in fun activities to help them raise a virtual baby zebra. The app will take care of the users’ fitness while the users will be raising that virtual baby zebra. Sounds fun, right?

App Process

ConceptualizationDesignDevelopmentDeployment
Market understandingUser flowLeading Edge Running Club LTD.App Store & Play Store Deployment
Competitive AnalysisJourney MappingUser testingPost-launch maintenance
User InterviewWireframing  

Developers Privacy Policy

The privacy policy shows the users how it is handling all their private information. The users are always advised to avoid using any third-party apps or websites to reach the application’s page, as they may store personal data and hence may prove to be a threat to the user’s privacy. Run Wild is very concerned about its user’s information. Therefore, the users are notified twice before putting their health-related details. They are also provided with all the terms and conditions to read in case of any doubts or concerns. After installing the application, users give their consent to collect and use information following this policy.

UX Finalization

The app is exceptionally content and graphic-rich; it needs a strategy to set all the elements – from icons to content font and color choice to put in place. The app developers have made sure that the user interface is easy to use and appealing to the eyes. It is effortless to move into the app and read and analyze all the given insights. The application is also continuously under maintenance to remove any bugs it may have. The users are also provided with the facility to provide feedback related to any issue they may have. After being launched, the app has been updated three times to remove the bugs and ensure zero interruption.

wild card

Setting the app structure

The biggest challenge that the application faced straight from the ideation stage was getting adequate answers to users’ queries during the pregnancy period. Moreover, creating an algorithm to sync all the information in real-time took a few days to grasp. The app developers worked alongside the client on the wireframe they had designed. The team of developers, designers, and testers ensured that every app element was appropriately tested before moving on to the next.

During the registration process, the user may be asked explicitly for name, street address, postal code, code, date of birth, e-mail address, gender, and any additional information regarding their health. But, if the user navigates to the registration page using some other website, that website may collect the user’s data. That’s why it is always suggested to use the i-store or play store for installation.

Incognito Data

The application often collects its user’s data to improve their services and under the customer needs better. For the same purpose, they may provide this data to other industries to better customer services. Still, this data will not contain any individually identifiable personal pieces of the users’ knowledge that may harm them in any way.

App Challenge

The biggest challenge was to complete the application on time as the Marathon events were already scheduled, and the calendar was set for the participants. All we had was a deadline of one and a half months, so our excellent team worked hard to create an error-free application within the timeframe.

Conclusion

Walking and running is one of the best ways to improve one’s health and burn calories, and the Run Wild application can prove to be very useful for the same, making it one of the best IT Solutions for healthcare in Toronto. According to some studies, working with health applications is no less than an actual gym. It provides the same benefits with even less work.

The app was built for iOS and Android in around two months and was defect-free, and met the client’s needs. It was possible mainly because of its agile way of product development. Continuous and rapid delivery of software increments every week helped them obtain customer feedback right away, and they were able to deliver the project on time and within budget.

Run Wild invented a unique user interface always to keep its users excited. A virtual zebra baby will help the users to maintain their fitness. Points obtained by walking or running will be used to buy virtual foods for that zebra baby, and that’s how it will keep growing virtually. Heart whelming feedback was received from the children, as the app fulfills their wish to bring a pet home and take care of their health.

If you too want to develop an app like Run Wild, contact Alberta Tech Works – the most reliable IT Consulting and Software Development Company in Toronto for the success of your business!